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'SNL' goes after AI, startup culture, and 'predatory tech guys'

'SNL' fired shots at AI startup culture in its latest episode.

businessinsider.com ·

Saturday Night Live (SNL) targeted AI and startup culture in multiple sketches during its Halloween broadcast. Comedian Ben Marshall portrayed Pennywise the clown, who pitched a new AI company aimed at trapping children. Another segment featured a Sprite executive admitting that their new flavor tasted bad due to the use of AI in its creation.

SNL poked fun at the stereotypical startup guy, played by Stephen King's Pennywise, who suggested a company called WeAllFloat.ai to use hundreds of AI agents to trap customers. Before Pennywise took the stage, Weekend Update host Michael Che made a comment about Google's struggling stock price, which had "hanged itself" according to the Google Doodle.

In another advertisement spoof, a Sprite representative acknowledged the bad taste of their new drink, blaming AI for its poor quality. For the first time, SNL focused on Texas as a location for soulless, profit-driven tech entrepreneurs, drawing attention to the state's influx of companies since 2020 due to favorable regulatory laws and a business-friendly environment.

Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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