ServiceNow confirms it acquired Israeli startup Sweep to speed up customers' migrations to its CRM, for an undisclosed price estimated at hundreds of millions (Allon Sinai/CTech)
Bill McDermott said rollouts now take “a month ... 30 days, 60 days” for large companies, as ServiceNow pushes into CRM.
ServiceNow announced it acquired Israeli startup Sweep to accelerate customers' migrations from one CRM system to another. CEO Bill McDermott stated that the acquisition allows customers to transition in a matter of weeks or even days, rather than years. Sweep's software functions as an agentic workspace across multiple CRM platforms, including ServiceNow, Salesforce, and HubSpot.
The deal, estimated at hundreds of millions of dollars, strengthens ServiceNow's capabilities in rapid deployments and AI implementations. ServiceNow will bundle its delivery experts into select deals, treating the value as professional services rather than subscription revenue. This shift is expected to boost AI adoption progress and is reflected in ServiceNow's recent third-quarter earnings, where the company did not meet its annual guidance.
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