CJ Olive Young expands Olive Better wellness chain to 5 locations

CJ Olive Young has recently expanded its Olive Better wellness retail platform to five locations, introducing branches designed for office workers and tourists in an effort to integrate wellness products into consumers' daily routines. This expansion follows nine months since the first store opened in Seoul's Gwanghwamun area in January.

The company has since added stores at Starfield Coex Mall in southern Seoul and Seongsu in eastern Seoul, both last month, tailoring product selections and experiences to cater to the unique needs of each neighborhood's customers.

The Coex store focuses on "office wellness," targeting busy workers who seek convenient methods to maintain healthy habits amidst their hectic schedules. Healthy snacks and protein products are prominently displayed at the front of the store, enabling shoppers to swiftly locate items that align with their needs. A Daily Routine Bar offers individual purchases of wellness products, allowing customers to sample various items during their commutes or lunch breaks.

In contrast, Seongsu's store, the chain's largest, emphasizes experiences for trend-conscious shoppers and foreign tourists. Spanning a larger area compared to the other locations, it features the Better Bar, a food and beverage station that combines wellness and relaxation.