Can you hail a photographer like an Uber? Cardiff startup targets the “last-minute” creative crunch
The founder of FrameGo, a new application that enables last-minute bookings for creative gigs, says his platform will “bridge the gap” between visual storytellers and businesses needing on-demand creative work
A Cardiff-based startup has introduced an on-demand marketplace designed to simplify the process of hiring freelance videographers and photographers, addressing the "friction, lengthy questionnaires, and weeks-long delays" typically associated with traditional hiring methods. Founder Rahim Bah developed the platform, FrameGo, after experiencing difficulties finding a videographer last-minute for an Edinburgh investor pitch, ultimately incurring £1,000 for a flight to Cardiff to secure a creator.
Based on an internal survey of around 300 UK businesses, 85% expressed a desire for on-demand booking options, while freelance creators cited costly self-marketing as a significant challenge. FrameGo aims to bridge the gap between businesses and creators by providing a seamless, app-based solution. Clients can search for local creators by niche, review portfolios, and book either for a specific date or immediately, with a five-minute window for creators to accept spontaneous requests.
To mitigate burnout and scheduling conflicts, the platform automatically hides creators for 45 minutes after an active shoot and imposes a mandatory 60-to-90-minute travel buffer. To address concerns regarding the "unreliability" of the gig economy, FrameGo requires clients to pay cancellation fees within 24-72 hours of a scheduled shoot.
If a videographer cancels, FrameGo assigns an equivalent substitute, deducting any rate difference from the original creator's future bookings. While the on-demand convenience caters to smaller businesses needing quick visual media assets, the platform faces the challenge of consistently delivering the detailed pre-production and unique aesthetic demanded by high-end visual production.
Rahim Bah emphasized quality as the most important factor, stating that the platform aims to connect businesses with the right creators.
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