An Israeli company is being sold for $420 million
Israeli technology company Perion has signed a binding merger agreement to be acquired by Affle at a valuation of approximately $420 million.
Israeli technology firm Perion has agreed to be acquired by global technology giant Affle for $420 million, marking a significant milestone in the company's history. Affle will pay $11.70 per share in cash, a valuation 34.5% higher than Perion's closing price on October 30, 2026. The transaction, subject to regulatory approvals and shareholder approval, is expected to be finalized in early 2027.
Upon completion, Perion will become a wholly-owned subsidiary of Affle and will continue to operate under its current brand. The deal includes a 40-day "go-shop" period, allowing Perion to explore alternative acquisition options. CEO Tal Jacobson of Perion highlighted the integration of Perion One platform and Outmax AI agent with Affle's global footprint and performance-driven mobile advertising capabilities.
Affle's CEO, Anuj Khanna Sohum, emphasized the potential for significant synergies and expansion into e-commerce, retail, and healthcare sectors. Perion's financial advisers were Canaccord Genuity, while Meitar Law Offices provided legal counsel during the merger process.
Written by urgent.news from Jerusalem Post Tech & Start-Ups's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
