Samsung mercilessly mocks iPhone Duo ‘crackgate’ in Galaxy Z Fold 8 ads [Video]

Samsung is not holding back in its response to the iPhone Duo's initial issues, dubbed "crackgate" by users. In a series of new ads, the company directly mocks the iPhone Duo's troubles, aggressively pushing potential customers towards the Galaxy Z Fold 8. Reports of iPhone Duo displays cracking due to hinge design flaws have surfaced since Apple unveiled the first foldable device.

Apple has initiated device replacements but the incident serves as a stark reminder of Samsung's experience in this hardware arena. In an Instagram ad for the Galaxy Z Fold 8, Samsung states, "folding is nothing new to us" and "we know a thing or eight." The ad juxtaposes this with a clear call-to-action: "Switch to Galaxy Z Fold 8."

Screenshots of the iPhone Duo screen cracking follow this statement, a visual that was prominently featured in Samsung Canada's post. Another ad from Samsung Malaysia amplifies this message, drawing attention to the durability concerns with a playful "FOMO" (Fear Of Missing Out) tagline. Samsung Australia joined in on the fun with a post about the sound of life when your phone screen doesn't shatter upon opening.

Samsung Saudi Arabia took a different approach, digitally placing the iPhone Duo crack onto the Galaxy Z Fold 8, then revealing it as a mere wallpaper.