Moroccan artist sees beauty as a source of hope amid global conflicts

Moroccan artist Artsi Ifrah finds inspiration in beauty as a beacon of hope during a period of global conflict and strife. "Beauty is the source of all hopes," he stated in an interview with Gulf Times. "Without beauty, there is no hope." The exhibition, Designed to Last, opened at Doha Design District in Msheireb Downtown Doha and features 13 unique creations by Ifrah, the founder and creative director of Marrakech-based Maison ARTC, along with a series of his photographic works.

The exhibition runs until November 5 and is accompanied by a program of talks exploring the themes of culture, creativity and preserving human values. Ifrah's approach blends cultural heritage, traditional craftsmanship and personal memories to create a space for reflection, emotion and optimism. His work, which draws on the past while looking towards the future, seeks to preserve culture in a way that remains relevant for generations to come.

By emphasizing human creativity over artificial intelligence, Ifrah challenges the notion that cultural value can be replicated by machines. Instead, he argues that culture connects people to their origins and carries emotional and cultural significance that cannot be replicated by technology. Through his fashion designs, Ifrah encourages viewers to consider the stories, emotions and cultural experiences embedded in each piece, fostering a deeper connection between the artwork and its audience.