Hyatt busca crecer con alianzas hoteleras en España

Hyatt is aiming to expand its presence in Spain through strategic partnerships, the acquisition of new vacation hotels, and diversification of its portfolio by adding new brands to the country. The hotel chain seeks to grow in Spain through hotel alliances and adding new assets to its portfolio, particularly in the vacation segment under the Inclusive Collection umbrella, where it believes there is significant potential.

Out of Hyatt's 53 hotels in Spain, 42 are vacation assets. Helena Burstedt, Hyatt's regional vice president for Inclusive Collection development in EMEA, sees ample room for further growth in Spain, especially in the Peninsula. The group's strategy will combine organic growth by adding hotels to its portfolio with inorganic growth through strategic alliances, joint ventures, acquisitions of small to medium-sized family chains, or marketing agreements.

Additionally, Hyatt aims to leverage its extensive brand portfolio, ranging from mid-segment to luxury, aimed at families or adults only, to introduce different offerings in the same destination. In the Canary Islands, their priority is to enter Gran Canaria, where they currently have no hotels, as well as expanding their presence in Fuerteventura, Lanzarote, and Tenerife.

They also aim to grow along the Andalusian coast, in Cadiz, and in the Costa Blanca, where they currently have no presence, as well as in the Balearic Islands, where they already have over two dozen hotels. Hyatt emphasizes that Spain is an extraordinarily strong destination at international demand levels during times of uncertainty and sees a clear opportunity in renewing and elevating the category of independent hotels or existing ones to higher-value brands such as Hyatt Ziva, Hyatt Vivid, or Destination by Hyatt.

Outside of Spain, the company's top priority is to accelerate the growth of its vacation portfolio in the Europe, Middle East, and Africa (EMEA) region, focusing on the Mediterranean basin, where its market share still has a huge expansion margin compared to what it has in Latin America and the Caribbean. Specifically, they point out new priority markets for the implementation of Mediterranean destination resorts like Italy, Turkey, and Albania, as well as Northern Africa like Morocco and Egypt, two key regions to capture demand and diversify the winter destination offer against the Canary Islands. In the Middle East, they highlight Saudi Arabia and the United Arab Emirates.