Bordeaux officials hail exclusive 5-year deal for Hong Kong to host Vinexpo
Having a presence in Hong Kong and the rest of China is “very important” for Bordeaux, an official from the world-renowned French wine-producing region has said, even as consumption declines on the mainland. The comments by deputy mayor Fabien Robert came as Vinexpo, a premier international wine and spirits trade exhibition that began in Bordeaux, signed a deal for its Asian edition to be hosted…
Bordeaux officials have expressed their enthusiasm for a five-year exclusive deal with Hong Kong to host Vinexpo, the premier international wine and spirits trade exhibition. Deputy Mayor Fabien Robert emphasized the significance of having a presence in Hong Kong and the rest of China, stating that it sends a strong message about the seriousness of Bordeaux wine in Asia and China.
Vinexpo, which previously alternated between Singapore and Hong Kong annually from 2023 to 2026, will now be hosted solely in Hong Kong from 2027 to 2031. This exclusive deal strengthens the bond between Bordeaux and Hong Kong, both of which share a common ambition and a passion for gastronomy. The deal comes as China's per-capita wine consumption has declined significantly since the mid-2010s, with sales plunging 47% between 2019 and 2022.
Additionally, China's bottled wine imports from the European Union dropped 16.6% year-on-year in the first half of 2026, with a 7.9% decrease in value to US$251 million. Bordeaux officials remain optimistic about the future of the wine trade and see wine as a valuable soft power in fostering understanding between countries, despite geopolitical tensions.
Written by urgent.news from South China Morning Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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