Audi Narrowly Avoids Third-Quarter Loss as CEO Faces Criticism
Net earnings at the Volkswagen subsidiary fell by 87 percent to 95 million Euro. What are the implications?
Berlin, October 31st, 2026 – Audi narrowly avoided a third-quarter loss, but CEO Oliver Döllner faces criticism over the financial setback. The Ingolstadt-based automaker reported a profit of 95 million Euro after taxes, down from 718 million Euro in the same period last year. The sub-group, which includes Lamborghini, Bentley, and Ducati, is struggling financially.
Over the first nine months, Audi made 1.22 billion Euro on revenue of 42 billion Euro, both figures declining compared to the previous year. Audi adjusted its full-year forecast downward due to poor third-quarter results. CFO Jürgen Rittersberger stated that the fourth quarter is expected to be better. Factors contributing to the weak performance include a market slump in China, rising competitive intensity, and increased export pressure from Chinese manufacturers on the European market, as well as uncertainty over the Middle East situation and energy costs.
The company cited US tariffs and German model changes as additional challenges. German automakers overall are facing this crisis, but Audi is particularly affected due to its lack of a US plant and ongoing model changes. Rittersberger emphasized the need for action, stating that measures have been implemented but must be intensified.
The company is relying on cost discipline, less complexity, and efficient structures, though details for German sites remain unclear. Audi has made significant measures, including job cuts, in line with a 2019 agreement. Discussions about further savings are ongoing, and the closure of the Neckarsulm plant is being considered. Döllner's surprise appearance alongside President Trump at a campaign event drew criticism, with calls for his resignation.
Critics accuse him of violating Audi's rules and undermining the company's principles. Despite this, Döllner defended the appearance, citing respect for the office. The planned Georgia plant, announced by Trump, is seen as a potential solution to the crisis, but its timing and financial impact remain subjects of debate.
Written by urgent.news from The Berlin Spectator's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
