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WeWork CEO John Santora explains what it takes to fix a damaged company

As part of Business Insider's The Long Play, John Santora shared what it takes to turn a damaged company into one built to last

WeWork CEO John Santora discussed the transformation of the once-troubled company at Business Insider's The Long Play event. After WeWork emerged from bankruptcy in 2024, Santora focused on rebuilding the company culture by implementing a dress code and providing remote work flexibility. Fridays became a designated day for employees to wear sneakers, provided their schedules permitted.

Santora, formerly COO at Cushman & Wakefield, brought real estate expertise to the role, emphasizing structure and discipline in leadership.

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