WeWork CEO explains how a dress code and RTO flexibility helped change the culture at the once-troubled company
John Santora took the helm of the company in 2024, shortly after it emerged from bankruptcy. Two years later, WeWork is making money.
WeWork CEO John Santora discussed the transformation of the once-troubled company at Business Insider's The Long Play event. After WeWork emerged from bankruptcy in 2024, Santora focused on rebuilding the company culture by implementing a dress code and providing remote work flexibility. Fridays became a designated day for employees to wear sneakers, provided their schedules permitted.
Santora, formerly COO at Cushman & Wakefield, brought real estate expertise to the role, emphasizing structure and discipline in leadership.
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