Multimedia Group partners with Influencer Africa to bring top content creators to radio and television
The Multimedia Group Limited (MGL), in partnership with Influencer Africa, has brought together some of Ghana’s prominent social media influencers, content creators and entertainment personalities to feature on selected programmes across its radio and television platforms. The initiative, which took place on Friday, October 30, 2026, featured popular digital personalities on JoyNews, Joy FM, Hitz…
The Multimedia Group Limited (MGL) has formed a partnership with Influencer Africa to bring top social media influencers, content creators, and entertainment personalities to its radio and television platforms. This collaboration took place on October 30, 2026, and showcased popular digital personalities on JoyNews, Joy FM, Hitz FM, and Joy Prime, blending traditional broadcasting with digital entertainment.
The partnership aims to strengthen the relationship between mainstream media and Ghana's burgeoning digital content creation industry, while providing influencers with opportunities to engage larger audiences. Notable personalities involved in the initiative include Lisa Naa Kwaama Darko, known professionally as Lisa Quama, and Big Ghun, who is also the Chief Executive Officer of PB Studios Africa.
The two entertainment figures co-hosted JoyNews' AM Show, combining their expertise in dance, filmmaking, and digital entertainment.
Additionally, Scanty, a prominent Ghanaian social media personality and content creator associated with Kwadwo Sheldon’s YouTube Empire, appeared on Joy FM's Super Morning Show. Lastly, Erica Nana Akua Appiahnimah, recognized as Highest Eri, a Ghanaian social media personality and entertainment journalist, is set to co-host The Pulse on JoyNews.
Written by urgent.news from Adom Online's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
