Korean entertainment companies sign $16.6 mil. in potential deals in London, Shanghai
Korean character and content companies lined up about $16.6 million in potential licensing deals at major trade fairs in London and Shanghai this month, the culture ministry said Friday. The Ministry of Culture, Sports and Tourism and the state-run Korea Creative Content Agency (KOCCA) ran Korea pavilions at Brand Licensing Europe (BLE), held Oct. 6-8 in London, and at the China Licensing Expo…
Korean entertainment firms signed around $16.6 million in potential licensing deals at trade fairs in London and Shanghai this month, as announced by the country's culture ministry. The Ministry of Culture, Sports and Tourism, along with the state-run Korea Creative Content Agency (KOCCA), hosted Korea pavilions at Brand Licensing Europe (BLE) in London and the China Licensing Expo (CLE) in Shanghai.
Licensing fairs allow companies owning characters, brands, and intellectual property to sell the rights to produce products like toys, stationery, and clothing. A total of 35 Korean companies, including HYBE - the agency behind popular group BTS, The Pinkfong Company, and CJ ENM - held 860 business consultations with overseas buyers, discussing deals worth an estimated $33.62 million.
Out of this total, roughly $16.6 million is anticipated to become binding contracts, according to the ministry. Additionally, the participating firms signed 11 on-site contracts and memorandums of understanding. At BLE, Europe's largest licensing event, 10 Korean companies engaged in similar discussions.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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