Korean entertainment companies sign $16.6 mil. in potential deals in London, Shanghai
Korean character and content companies lined up about $16.6 million in potential licensing deals at major trade fairs in London and Shanghai this month, the culture ministry said Friday. The Ministry of Culture, Sports and Tourism and the state-run Korea Creative Content Agency (KOCCA) ran Korea pavilions at Brand Licensing Europe (BLE), held Oct. 6-8 in London, and at the China Licensing Expo…
Korean entertainment firms secured an estimated $16.6 million in potential licensing deals during recent trade fairs in London and Shanghai, according to the Korean Ministry of Culture, Sports and Tourism. The ministry's Korea Creative Content Agency (KOCCA) organized Korean pavilions at both events - the Brand Licensing Europe (BLE) fair in London and the China Licensing Expo (CLE) in Shanghai.
Throughout these licensing fairs, 35 Korean companies showcased their intellectual property (IP), such as characters, brands, and other creative assets. These companies engaged in 860 business consultations with overseas buyers, discussing deals valued at around $33.62 million in total. Of these potential deals, approximately $16.6 million are expected to materialize into binding contracts, the ministry reported.
In addition to the discussions, participating firms also signed 11 on-site contracts and memorandums of understanding. At BLE, Europe's premier licensing event, 10 Korean companies were present.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
