Interbrand-Ranking: Deutsche Autobauer verlieren ein Fünftel ihres Markenwerts – Das sind die wertvollsten Marken der Welt
Die 100 wertvollsten Labels steigern ihren Wert doppelt so stark wie im Vorjahr. Ausgerechnet der Pionier bei Elektroautos bricht regelrecht ein. An der Spitze steht ein Tech-Konzern.
In 2025, the entertainment industry has surpassed the automotive industry in terms of brand value, according to Interbrand's ranking of the 100 most valuable global brands. While the automotive sector saw a significant drop in brand value, entertainment brands saw a surge. Apple remains the most valuable brand, with a 9% increase in value to $515 billion.
Nvidia experienced the largest gain, with its value increasing by 116%, now worth $74 billion. However, the automotive industry, particularly German brands, faced a sharper decline, with Volkswagen, Mercedes, Audi, BMW, and Porsche all losing significant amounts in brand value. The top performers in the entertainment sector include Netflix, which grew by 22%, and Spotify, which saw a 38% increase. The luxury sector also displayed disparities, with Hermès growing by 11% and Gucci falling by 31%.
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