At launch, there were more iPhone Duo in stores than online
Apple chose to have perhaps four times more iPhone Duo stock at retail than for sale online on launch day, and even so, most went home empty-handed. Apple arranged its limited iPhone Duo stock so that most went to Apple Stores instead of to online pre-orders. Apple described demand for the iPhone Duo as being "extraordinary," and manufacturer Foxconn has talked about using its international…
On the day of the iPhone Duo's launch, Apple stocked more of the new device in its physical stores than it made available for online pre-orders, as confirmed by Bloomberg's Mark Gurman. Despite this, most of the iPhone Duos sold out instantly at the stores as well. Gurman cited anonymous sources close to Apple's logistics planning, who told his "Power On" podcast that around 80% of the iPhone Duo inventory was reserved for in-store sales, leaving only 20% for online pre-orders.
This meant that the majority of the 50 to 250 units some stores received could only be purchased by walking in, not ordered online. Apple never releases specific figures about its production and distribution, but it's clear that the company intended to limit the iPhone Duo's availability in both its brick-and-mortar locations and online.
Written by urgent.news from AppleInsider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
