Reddit will soon require an account for most content
Earlier today Reddit announced that it’s rolling out social media-style ‘For You’ feeds, but that wasn’t the only big news today. Reddit also now says that it’s going to start requiring a logged-in account for accessing most of its content. more…
Reddit is set to implement a new policy requiring users to log in for most of its content, according to a recent announcement. This marks a significant shift in the platform's 21-year history, as it moves towards a more logged-in experience. The move aims to enhance user experience, boost its advertising business, and safeguard data from potential scraping by AI entities.
Reddit co-founder and CEO Steve Huffman explained that the change is intended to improve the user experience, strengthen its ad revenue, and prevent bots from accessing its proprietary data. The company plans to test the new logged-in experience this quarter, starting outside the US, before rolling it out globally. While Huffman admits that the specifics of what non-logged-in users can access are still being ironed out, it is clear that the Reddit homepage will remain accessible to everyone.
Additionally, users who visit the site through search engines or shared links will still be able to view content. However, browsing Reddit without logging in or accessing specific subreddits will no longer be possible. The impact of this change on Reddit users and the platform's future remains to be seen.
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