FC Bayern and Allianz are once again setting an example to raise awareness of breast cancer
At their home match against Borussia Dortmund on Saturday, FC Bayern – together with its partner Allianz as ‘Matchday presenter’ – will once again place a special focus on their joint commitme...
FC Bayern and Allianz are once again leading the charge in raising awareness for breast cancer. On Saturday, during their home match against Borussia Dortmund, the German football club and its partner company will emphasize their joint efforts against breast cancer as the month of October concludes. The event will be marked with the slogan "Together. Strong. Against breast cancer."
In preparation for the kickoff, women affected by the disease and a man living with breast cancer will join the players on the pitch. Additionally, jerseys with special designs will be worn, and the Allianz Arena will be illuminated in the signature pink color. This pre-match walk-on aims to remind people that breast cancer can impact anyone, not just women.
Breast cancer is a significant issue in Germany, with around 70,000 women and more than 700 men being diagnosed annually. Awareness, regular screenings, and early detection are crucial for all individuals. To support this cause, various fundraising initiatives have been launched at the beginning of the month, generating significant success.
Throughout the month, visitors to the Allianz Arena, FC Bayern Museum, and German double winners' fan shops can contribute to the 'Outdoor Against Cancer' initiative. So far, over €70,000 has been raised through these efforts. The 'Allianz Pink Run' challenge, which aimed to cover 70,000 kilometers, has already surpassed this goal, with participants collectively logging more than two million kilometers.
The challenge continues, offering attractive prize packages for those who contribute additional kilometers. Participating supports both personal health and the collective fight against breast cancer.
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