Reddit will move to logged-in only as AI eats search traffic
The company is starting with tests outside of the US.
Reddit is transitioning its platform to require users to be logged in, according to a recent update from CEO Steve Huffman. This change is set to be tested in select markets outside of the United States as the company grapples with a decline in search traffic and the impact of AI scraping. Huffman explained that the move aims to provide the best possible user experience by ensuring users see content and communities most relevant to their interests.
He added that logged-in users typically engage more with the platform, which is beneficial for advertising targeting and overall engagement. The transition is a significant shift for Reddit, reflecting the ongoing challenges posed by AI and changes in internet search. Huffman emphasized that the decision is necessary for the company's growth and to safeguard its extensive data repository, as well as to adapt to evolving regulations globally.
Written by urgent.news from Engadget's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- Reddit search traffic slumps, will push visitor sign-ins to curb AI scraping channelnewsasia.com
- Reddit search traffic slumps, will push visitor sign-ins to curb AI scraping straitstimes.com
