How a co-owner of the New York Giants is using AI to build a women's sports powerhouse with Gotham FC

Carolyn Tisch Blodgett, co-owner of both the New York Giants and Gotham FC, believes artificial intelligence (AI) could revolutionize women's sports. At Business Insider's The Long Play event, she discussed how AI could help cut costs and make women's sports more financially successful. Tisch Blodgett, who leads Gotham FC in the National Women's Soccer League, shared insights on her journey to turn the women's team into a profitable business.

She explained that there are numerous expensive aspects of running a sports team, including stadium operation, ticketing, marketing, and more. These costs have been particularly burdensome for women's sports, which have historically received less investment than men's sports. Tisch Blodgett made her name in the sports industry by founding Next 3, a sports-focused venture capital firm.

Gotham FC has already achieved significant success under her leadership, winning its first title just months after Tisch Blodgett took over in 2023. Despite this, the team faced challenges with low attendance and lack of awareness.

To address these issues, Tisch Blodgett focused on gathering feedback from fans. After every game, she sends out a survey asking attendees if they liked the event and would recommend it to a friend. This practice has led to a Net Promoter Score rivaling that of Apple, meaning customers are highly likely to recommend the brand to others.

By actively listening to fans, Tisch Blodgett ensures the organization remains on the right track and adapts quickly to changing needs. Her efforts have paid off, with Gotham FC selling out Citi Field in Queens, drawing over 42,000 fans — the largest women's sports event in New York City history. Tisch Blodgett aims to make Gotham FC's home base in Queens permanent starting in 2028, a move that will further boost the team's visibility and success.