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LeBron and Whoop Partner as Health Tracker Keeps IPO in Sight

Health and fitness tracker Whoop has signed LeBron James as its newest global ambassador. It marks a full-circle moment for the brand and NBA star, who started wearing a Whoop in 2015 as one of its first 100 members, long before health wearables became ubiquitous. James will star in multimedia ad campaigns for Whoop, which […]

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