Kookmin University wins grand prize in industry category at Korea Character Awards 2026
Kookmin University’s character mascot, “Mr. Doctor,” won the grand prize in the industry category at the Korea Character Awards 2026, held Tuesday at the Korea Press Center in Seoul, the university said. The Korea Character Awards program recognizes outstanding characters developed by local governments, public institutions and companies nationwide, evaluating them on creativity, public appeal,…
Kookmin University's iconic character mascot, "Mr. Doctor," secured the grand prize in the industry category at the Korea Character Awards 2026, according to the university. The prestigious awards, presented on Tuesday at the Korea Press Center in Seoul, celebrate exceptional characters created by local governments, public institutions, and companies across the nation. These characters are judged on their creativity, public appeal, commercial viability, and practical application.
The university emphasized that "Mr. Doctor" has consistently embodied their educational philosophy and brand values, while also expanding the character's presence through various content and community engagement initiatives. "Mr. Doctor" represents the journey of an ordinary person who, through learning and perseverance, rises to become an expert in their field. The character also embodies the entrepreneurial spirit and resilience of the university community, highlighting their willingness to embrace new challenges.
The origin of "Mr. Doctor" can be traced back to a towering gold-colored sculpture, approximately 3 meters high, that was installed at the university's main gate in February 2019. This striking figure was the brainchild of renowned world-renowned designer Stefano Giovannoni.
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