Kookmin University wins grand prize in industry category at Korea Character Awards 2026
Kookmin University’s character mascot, “Mr. Doctor,” won the grand prize in the industry category at the Korea Character Awards 2026, held Tuesday at the Korea Press Center in Seoul, the university said. The Korea Character Awards program recognizes outstanding characters developed by local governments, public institutions and companies nationwide, evaluating them on creativity, public appeal,…
Kookmin University's character mascot, "Mr. Doctor," secured the grand prize in the industry category at the 2026 Korea Character Awards. The prestigious awards, which honor exceptional characters developed by local governments, public institutions, and companies across the nation, were presented at the Korea Press Center in Seoul. The judging criteria encompassed aspects such as creativity, public appeal, commercial potential, and practical application.
Kookmin University has consistently leveraged Mr. Doctor to convey its educational philosophy and brand values while integrating the character into a wide array of content and community engagement initiatives. This lovable figure personifies the journey of an ordinary individual who transforms into a leading expert through dedication and perseverance. Additionally, Mr. Doctor epitomizes the university's entrepreneurial mindset and its commitment to embracing novel challenges.
The origin of Mr. Doctor can be traced back to a massive gold-colored sculpture standing at approximately 3 meters tall, installed at the university's main gate in February 2019. This magnificent creation was the brainchild of the renowned fashion designer, Stefano Giovannoni.
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