Google is sneaking more ads into AI Mode searches
Say goodbye to ad-free AI searches
Google has recently announced its plan to introduce more advertisements in AI Mode searches, expanding its reach to 10 new countries. This move follows their previous experiment with sponsored content and Gemini-related materials in AI-powered search. The search giant is also set to introduce multiturn ads, which will appear on every follow-up question and response, in the United States starting in Q4 2026.
Multiturn ads will be clearly labeled as "Sponsored" and will provide users with a list of highlighted answers along with product listings from retailers. Google's VP and GM of Ads on Google Experiences, Shashi Thakur, stated that they will continue testing new formats to ensure ads remain helpful and relevant. The company believes that sponsored content in AI Mode is appropriate, as users seem to click on these ads.
Additionally, Google's research indicates that the click-through rates for sponsored promotions and organic placements are similar. This expansion of AI Mode campaigns to additional regions, including Brazil, Mexico, and the United Kingdom, is expected to begin in Q4 2026. With over a billion active users monthly, Google sees substantial potential in monetizing this AI-powered search feature.
Written by urgent.news from Android Police's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
