Google brings AI Mode advertisements to more countries
Adding sponsored content in more markets could make the feature profitable.
Google has expanded its AI Mode advertisements to additional countries, potentially turning the feature profitable. The AI Mode, a component of Google's search tool, will now display advertisements in Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. By year-end, advertisements will also appear for users in Brazil, Mexico, and the United Kingdom.
Furthermore, the US will receive multiturn ads, which will appear in subsequent queries as well. This development comes after Alphabet, Google's parent company, mentioned during its Q3 earnings call that AI Mode was experiencing lower monetization compared to the company's spending on it. Despite this, initial results have been promising, indicating that the addition of more markets could lead to AI Mode's profitability.
Following AI Mode's availability in the US in May 2025, Google swiftly started testing sponsored content ads in November.
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