Europe has a weapon to wield against Chinese carmakers: its design history

Across any city today, attempting to distinguish between cars proves challenging. They all possess smooth, rounded, and anonymous silhouettes, crafted through identical wind tunnels and cost calculations. However, a shift is occurring in Europe. Established automakers Renault and Citroën are reintroducing designs inspired by their most iconic shapes.

At the recent Paris Motor Show, Citroën presented an electric 2 CV Concept and accompanying delivery van, while Renault unveiled a revitalized R8 Gordini, an E-Space concept, and the nostalgic R5, R4, and Twingo models. Car enthusiasts, particularly Gen Xers who grew up with these designs and younger generations dissatisfied with modern vehicles' monotony, are enthusiastic about these nostalgic cars.

These vehicles exude a sense of design heritage and emotional appeal, a factor that newer brands like Tesla or Rivian and Chinese manufacturers lack. Renault's design chief, Alexandre Malval, acknowledges that heritage and brand DNA can significantly differentiate a brand from competitors. Renault has embraced this trend wholeheartedly, with its Renault 5 E-Tech, a battery-powered replica of the 1972 hatchback, becoming Europe's top-selling small electric car in the first half of 2026.

The Renault 4 E-Tech and the Twingo E-Tech, both electric versions of classic models, have also been updated with improved specifications. These revivals showcase Renault's commitment to honoring its history while creating cars that cater to contemporary tastes.