Seoul launches new travel push to attract Japanese men
Seoul is launching a targeted tourism push aimed at capturing an overlooked demographic in one of its most reliable travel markets: Japanese men. The Seoul Tourism Organization unveiled "Seoul Quest" on Wednesday, a campaign structured around mission-based travel videos designed to showcase the Korean capital beyond its traditional K-pop and cosmetics appeal. Featuring Japanese fitness influencer…
Seoul is unveiling a new tourism initiative targeting Japanese men, a demographic that has been underrepresented in the city's travel statistics. The Seoul Tourism Organization has launched Seoul Quest, a campaign featuring mission-based travel videos showcasing the Korean capital beyond its typical appeal of K-pop and cosmetics.
The series, promoted by Japanese fitness influencer Masso, aims to attract attention with high-energy urban activities and local culinary experiences. According to data from Japan’s Immigration Services Agency and the Korea Tourism Data Lab, Japanese men travel abroad at nearly the same rate as women, but accounted for only about 30 percent of Japanese visitors to Korea last year.
Officials are optimistic about the potential for growth in this demographic, as recent trends suggest a rising interest among Japanese men to visit Korea.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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