Samsung's Galaxy S26 Ultra becomes Lula's digital campaign 'weapon'
Brazilian President Luiz Inacio Lula da Silva, 81, reportedly embraced Samsung Electronics’ Galaxy S26 Ultra to step up his social media campaign and reach younger voters in his bid for a historic fourth term in office. Lula, who had long avoided using mobile phones, received his first smartphone, a Galaxy S26 Ultra, after a setback in the first round of Brazil’s presidential election. He then…
Brazilian President Luiz Inacio Lula da Silva has adopted Samsung Electronics' Galaxy S26 Ultra as a key tool for his digital campaign, targeting younger voters in his pursuit of a historic fourth term. After initially avoiding mobile phones, Lula received his first smartphone following a defeat in the first round of Brazil's presidential election.
His campaign subsequently launched a WhatsApp channel, "Lula's Army," which gained 10.8 million followers in just three weeks. Lula was presented with the Galaxy S26 Ultra during a video posted on X, formerly Twitter, where he referred to the device as "the weapon of our army."
Brief written by urgent.news from The Korea Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- Samsung's Galaxy S26 Ultra becomes Lula's digital campaign 'weapon' koreatimes.co.kr
