Merck Mercuriadis’ New Hipgnosis Is Rolling Eight Management Companies Into a ‘Juggernaut’
Mercuriadis detailed plans for his new venture, Hipgnosis Artist Partnerships, at the Music Tectonics conference in Santa Monica.
Merck Mercuriadis is merging eight management companies to form his new venture, Hipgnosis Artist Partnerships. Mercuriadis, who has previously popularized the idea of music as an asset, shared plans for the new venture during a keynote at the Music Tectonics conference in Santa Monica, California. The venture aims to share asset ownership between managers and musicians while ensuring artists retain majority control over their creations.
Mercuriadis explained that the revenue-share model will see artists and managers co-own all assets created within the partnership, with artists as the primary shareholders. Though artists have the option to leave the partnership, any assets generated will remain within it. Mercuriadis also revealed that Hipgnosis Artist Partnerships will provide access to the infrastructure of major labels, including Universal, Warner, and Sony, while deciding how the pooled funds are spent.
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