Hyundai Motor rises to No. 29 in Interbrand's global brand ranking
Hyundai Motor rose to 29th place in Interbrand’s Best Global Brands 2026 ranking, up two places from a year earlier, with its brand value reaching $25 billion, the automaker said Wednesday. The annual ranking by global brand consultancy Interbrand evaluates brands based on their financial performance, influence on consumers’ purchasing decisions and ability to build long-term loyalty. Hyundai…
Hyundai Motor has climbed to 29th place in Interbrand's Best Global Brands 2026 ranking, marking a two-place increase from last year. The automaker's brand value has reached $25 billion, according to the company's announcement. Interbrand's annual ranking assesses brands based on financial performance, consumer purchasing influence, and long-term loyalty-building capabilities. Hyundai's ascent to fourth among automotive brands from its previous sixth place in 2025 demonstrates its continued growth and success.
The company attributes its improvement to a stronger vehicle lineup, investments in future growth areas like artificial intelligence and software-defined vehicles, and global marketing campaigns tied to major sporting events and cultural initiatives. "Seventeen consecutive years of brand value growth stems from customers who chose Hyundai and from the teams and dealer partners who earned that trust," Hyundai Motor President and CEO Jose Munoz stated.
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- Hyundai Motor rises to No. 29 in Interbrand's global brand ranking koreatimes.co.kr
