Hyundai Motor rises to No. 29 in Interbrand's global brand ranking
Hyundai Motor rose to 29th place in Interbrand’s Best Global Brands 2026 ranking, up two places from a year earlier, with its brand value reaching $25 billion, the automaker said Wednesday. The annual ranking by global brand consultancy Interbrand evaluates brands based on their financial performance, influence on consumers’ purchasing decisions and ability to build long-term loyalty. Hyundai…
Hyundai Motor has climbed to the 29th position in Interbrand's 2026 Global Brand Ranking, an improvement of two places from the previous year. The automaker reported that its brand value has reached an impressive $25 billion. Interbrand's annual ranking assesses brands based on their financial performance, impact on consumers' purchasing decisions, and their ability to foster long-term loyalty.
This year, Hyundai also secured the fourth position among automotive brands, up from sixth place in 2025. The company's continuous growth in brand value for 17 consecutive years is attributed to its expanded vehicle lineup, investments in emerging sectors like artificial intelligence and software-defined vehicles, and global marketing campaigns aligned with major sporting events and cultural initiatives.
Jose Munoz, Hyundai Motor's President and CEO, emphasized that the brand's success is a result of the customers who choose Hyundai and the dedicated teams and dealer partners who have earned their trust.
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- Hyundai Motor rises to No. 29 in Interbrand's global brand ranking koreatimes.co.kr
