Google expands AI Search ads globally as core ad growth slows
The announcement came alongside parent company Alphabet's third-quarter earnings report, which saw revenue grow 25% year over year to $127.6 billion.
Google is expanding its AI-powered Search ads to international markets as its core search advertising business slows down. This move comes as part of Google's efforts to generate new revenue streams from its expanding AI features, despite a deceleration in Search advertising growth. During Alphabet's third-quarter earnings call, Google reported a 12% year-over-year increase in Search revenue, down from previous growth rates.
The company aims to scale high-quality ads within AI overviews and multi-turn ads globally, alongside multi-turn ads and AI mode in the U.S. Google's CEO, Sundar Pichai, highlighted that AI features are changing how people use Search, leading to longer, more personalized, and multimodal queries.
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