Formula 1 boss wants Apple TV partnership to extend ‘hopefully beyond’ 2030 expiration
Whether viewership for Formula One’s first season on Apple TV is up or down from the circuit’s last season on ESPN isn’t something Liberty Media CEO Derek Chang wants to address. But whatever data Chang is seeing is good enough for him to express supreme confidence in F1’s deal with Apple. Chang, the CEO of…
Liberty Media CEO Derek Chang expressed optimism about F1's media rights deal with Apple, hoping the partnership will extend "beyond" the 2030 expiration date. Chang, speaking ahead of the Austin Grand Prix, clarified that engagement, rather than traditional viewership, is the key metric for F1's success on Apple TV. He noted that while viewership may be down in the first year, the 60% daily engagement rate among fans is valuable content for the sport.
Chang also addressed concerns about fans following F1 daily, explaining that the platform offers various content like highlights and previews to engage fans. F1 is reportedly earning a higher rights fee from Apple ($140 million) compared to its previous deal with ESPN ($90 million). The partnership's success will ultimately depend on whether Apple can maintain the sport's exposure, as seen during its time on ESPN, which coincided with the launch of the popular Netflix series Drive to Survive.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
