Exclusive: Prophecy launches DataGPT to run data workflows inside ChatGPT, Claude and Copilot

Prophecy Inc., a data preparation startup, has introduced DataGPT, a service enabling business analysts to execute complete data workflows within OpenAI Group’s ChatGPT, Anthropic’s Claude, and Microsoft’s Copilot. Each response from the service is accompanied by a visual map of the steps involved in generating it. The aim of DataGPT is to address a prevalent workaround in finance and operations teams where analysts often upload spreadsheets to chatbots for tasks like reconciling transactions, without obtaining prior approval from the IT department.

Users typically trust the chatbot's answers without understanding the underlying code. Prophecy highlights a January forecast from Gartner Inc. suggesting half of all organizations will adopt a zero-trust posture for data governance by 2028, attributing this to unverified data generated by AI. Raj Bains, Prophecy's founder and CEO, notes that software developers already utilize AI to write and deploy code, yet business data users have not experienced similar advancements.

DataGPT intends to bridge this gap by providing users with verifiable and modifiable workflows behind each result. Analysts can load a disorganized Excel file, cross-reference it with an audit list, and integrate records from SharePoint or Snowflake Inc.'s data cloud within a single DataGPT conversation. Prophecy offers a pricing rule for discounted product bundles as part of the workflow, which can be executed monthly without the need for manual rebuilding.

Each workflow is displayed step-by-step on the screen, allowing users to identify and rectify any issues before approving the entire process. All workflows are supported by open code in Git, ensuring that reruns follow the same code and incur no additional AI costs. Signed-off workflows also contribute to a knowledge graph created by Prophecy for each customer, incorporating their business rules and data catalogs.

Prophecy is positioning DataGPT as a means to bring shadow AI under IT's supervision. Uploaded files remain outside the chat, instead passing through Prophecy to the organization's data platform, where IT staff and platform operators can oversee and manage every workflow. Scheduled runs occur on the customer's existing data platforms, such as Snowflake, Databricks Inc., or Google’s BigQuery.

DataGPT is accessible today via connector marketplaces in ChatGPT, Claude, and Copilot. Companies yet to approve these AI tools can utilize the service within Prophecy's standalone application. Free accounts are available for individuals, and the platform can be centrally deployed by administrators. With over $100 million in funding since its inception in 2017, primarily through a $47 million Series B extension led by Smith Point Capital in January 2025, Prophecy has secured customers such as SAP SE, HSBC Holdings plc, and Pfizer Inc.