Apple shows first touchscreen laptops amid product blitz
LOS ANGELES — Apple CEO John Ternus unveiled the company's first touchscreen MacBooks on Wednesday, abandoning a long-held aversion to the technology as it caps a burst of product launches ahead of the holiday shopping season. Ternus, a former Apple hardware veteran and the company's new CEO, took the stage at an Apple event in Los Angeles, part of a media blitz filled with new product launches.…
Los Angeles - Apple's new CEO, John Ternus, displayed the company's inaugural touchscreen MacBooks during a media-filled event in Los Angeles on Wednesday. The announcement marks a shift in Apple's longstanding stance against touchscreen laptops, as the technology becomes a fixture in the brand's mainstream devices. Ternus, an ex-Apple hardware executive, led the unveiling at the event in Silicon Valley, alongside other product launches like the folding iPhone, Duo, and a smart home hub.
The Los Angeles event could potentially reignite a long-standing debate over the potential adoption of touchscreens in Apple's laptop line.
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- Apple shows first touchscreen laptops amid product blitz koreatimes.co.kr
