Quartalszahlen: Umsatz bei Beiersdorf geht zurück – Geschäfte mit Nivea stabilisieren sich

Düsseldorf - Consumer goods giant Beiersdorf reported a decline in sales for its flagship brand Nivea in the third quarter, with the company's revenue falling 1.3% to €2.4 billion for the period from July to September, the company announced on Tuesday. Nivea's sales dropped by 4.9%, down from a 7.5% decline in the half-year period. Beiersdorf's chief executive Vincent Warnery noted that overall consumer sales improved compared to the first half of the year.

Warnery anticipates a slight organic sales decrease in single digits for 2026, with a minimum expected profit margin of 11.8% compared to 14% the previous year. The company has become increasingly cautious about the uncertain market environment. Nivea, which had been growing previously, is now facing pressure as consumers become more price-conscious and selective amid high living costs.

Beiersdorf aims to counteract this by expanding Nivea's product range, offering more affordable options, and increasing its advertising budget by €100 million in the second half of the year. Initial signs suggest that this plan is taking effect, according to Beiersdorf.