Quarterly figures: Beiersdorf sales decline - Nivea business stabilizes
The consumer goods group has presented its figures for the third quarter and has to accept a decline in sales. However, the group was able to slow down the downward trend for one brand.
Beiersdorf reported a 1.3% decline in organic sales to €2.4 billion for the third quarter. The company's core brand Nivea saw a 4.9% decline in sales, an improvement from the 7.5% drop in the first half of the year. CEO Vincent Warnery expects a low single-digit percentage decline in organic sales for 2026 and a profit margin of at least 11.8%. The company plans to counter declining sales with new products and increased advertising, including a €100 million boost to its ad budget in the second half of the year.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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- Cosmetics: Beiersdorf cushions decline in Nivea sales handelsblatt.com
