Interview: "Stihl will be the 'last man standing'"
The chainsaw global brand is switching to electric. Combustion engine technology will continue to be produced domestically, but Stihl sees the future elsewhere. Because Germany has a problem, says Michael Traub.
Stihl, a 100-year-old family-owned company, has successfully transitioned to electric devices, with sales of battery-powered tools nearly doubling those of gasoline-powered ones in Germany. Unlike the auto industry, Stihl's strategy focuses on meeting customer demand, with a goal of dual technological leadership in both combustion engine and battery-powered devices.
The company has seen significant growth in electric device sales, particularly in Europe, where 50% of its sales are battery-powered, and in Germany, where the figure is over 60%. Stihl's new battery factory is being built in Romania due to lower labor costs, and the company is also investing in robotics development in China.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
