Instagram tests 90-minute horizontal videos for long-form content creators
Instagram is rolling out new testing features to support long-form content creators, introducing 90-minute horizontal videos. Creators can enhance engagement by linking short clips to their full-length productions. The platform is also experimenting with a 'Series' feature for episodic Reels on profiles. Live videos might be incorporated into the Reels tab, broadening content recommendations as…
Instagram is testing the upload of longer horizontal videos, up to 90 minutes long, for creators in Brazil and soon U.S. creators. Instagram's vice president of product, Tessa Lyons, explained the reasoning behind this development in a longform video announcement, stating that creators have been utilizing Reels to create shortform series and clips on Reels to drive discovery to other content.
The rollout aims to make the platform more competitive in the longer-form content space, as YouTube has been the dominant player in television for years, capturing 15.8% of all TV usage in August. Additionally, Instagram is testing a feature that allows up to eight clips to point to one longform video and a series option for creators to organize episodic Reels on their platform.
The platform has already been testing this series option for TV in select countries since the spring and plans to expand it to more countries throughout the year. Instagram Live will also be rolled out to more countries in the future, and users will soon be able to utilize their phone as a remote, view friends' watchlists, and save Series and Features on mobile to watch later on TV.
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