Instagram Tests Out 90-Minute Horizontal Videos in Push for TV Viewing
The test, which started with creators in Brazil, will roll out to select U.S. creators this month The post Instagram Tests Out 90-Minute Horizontal Videos in Push for TV Viewing appeared first on TheWrap .
Instagram is testing the upload of longer horizontal videos, up to 90 minutes long, for creators in Brazil and soon U.S. creators. Instagram's vice president of product, Tessa Lyons, explained the reasoning behind this development in a longform video announcement, stating that creators have been utilizing Reels to create shortform series and clips on Reels to drive discovery to other content.
The rollout aims to make the platform more competitive in the longer-form content space, as YouTube has been the dominant player in television for years, capturing 15.8% of all TV usage in August. Additionally, Instagram is testing a feature that allows up to eight clips to point to one longform video and a series option for creators to organize episodic Reels on their platform.
The platform has already been testing this series option for TV in select countries since the spring and plans to expand it to more countries throughout the year. Instagram Live will also be rolled out to more countries in the future, and users will soon be able to utilize their phone as a remote, view friends' watchlists, and save Series and Features on mobile to watch later on TV.
Written by urgent.news from TheWrap's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- Instagram Tests 90-Minute Horizontal Videos In Major Play for Podcasters and Creators hollywoodreporter.com
