HYBE expands global operations with new label services chief
K-pop powerhouse HYBE is sharpening its international operations, appointing industry veteran Juan Arenas to steer a newly streamlined global division aimed at uniting distribution, marketing and artist promotion across its worldwide label network. The company said Tuesday that Arenas, chief intellectual property officer at HYBE America, would serve as president of the label's Global Label…
K-pop giant HYBE is bolstering its international presence by appointing Juan Arenas to lead a newly consolidated global division. The task of this division, President Arenas, will involve harmonizing distribution, marketing, and artist promotion across all HYBE's international subsidiaries. Arenas, formerly HYBE America's chief intellectual property officer, will oversee global distribution practices, manage supply chains, and liaise with regional distributors and platforms.
He will also ensure that marketing and promotional campaigns align with local market demands. HYBE established this Label Services division in the U.S. in 2024 as part of its HYBE 2.0 growth strategy, subsequently expanding it to Korea and other regions. This latest organizational overhaul aligns with HYBE Chairman Bang Si-hyuk's "multi-home, multi-genre" strategy, aiming to fortify infrastructure within the major music market.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- HYBE expands global operations with new label services chief koreatimes.co.kr
