HYBE expands global operations with new label services chief
K-pop powerhouse HYBE is sharpening its international operations, appointing industry veteran Juan S. Arenas to steer a newly streamlined global division aimed at uniting distribution, marketing, and artist promotion across its worldwide label network. The company said Tuesday that Arenas, chief intellectual property officer at HYBE America, would serve as president of Global Label Services,…
HYBE, a prominent player in the K-pop industry, is bolstering its international operations by appointing Juan S. Arenas as the chief of its newly established Global Label Services division. The move comes in a strategic reshaping of the company's global footprint, with the aim of harmonizing distribution, marketing, and artist promotion across all its international label ventures.
Arenas, currently serving as HYBE America's chief intellectual property officer, takes on the role of president of Global Label Services. This appointment marks a significant shift in the company's operational structure, as the division will now serve as a centralized support system for labels worldwide.
The expanded division will be responsible for coordinating global distribution strategies, managing supply chains, and overseeing relationships with regional distributors and various online and offline platforms. Additionally, it will tailor marketing and promotional campaigns to suit the unique preferences of local markets.
The establishment of HYBE's Label Services operation in the United States in 2024, as part of the company's HYBE 2.0 growth strategy, laid the groundwork for this latest restructuring. The model has since been replicated in Korea and other markets, reflecting HYBE Chairman Bang Si-hyuk's "multi-home, multi-genre" strategy. This strategy emphasizes strengthening infrastructure across major music markets to bolster the company's global presence.
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- HYBE expands global operations with new label services chief koreatimes.co.kr
