Toyota Tsusho Manufacturing Ghana invests in new Hilux assembly

Toyota Tsusho Manufacturing Ghana has unveiled the ninth-generation Hilux and the new Land Cruiser FJ, showcasing a significant investment in local assembly operations to bolster market growth and bolster the nation's automotive sector. At the launch event, Andrew Lamptey, Head of Sales Operations at Toyota Tsusho Manufacturing Ghana, revealed the company's commitment to upgrading equipment and workforce training to accommodate the latest Hilux model.

The necessity for additional investment stemmed from the fact that the former generation's equipment was incompatible with the newer version. Mr. Lamptey emphasized the company's long-standing support for the Ghanaian industry, citing past investments to bolster the local automotive sector. He expressed optimism about further expanding employment opportunities and economic growth by fostering local component manufacturing.

Currently, many components are imported, but the goal is to manufacture some locally, thereby generating jobs and increasing exports. Jerry Mensan, National Sales and Marketing Manager at Toyota Tsusho Manufacturing Ghana, outlined the launch as part of the company's strategy to enhance market share, bolster mobility, and generate employment opportunities in Ghana.

The primary objective was to improve mobility, but market share was also a priority to ensure sustainable growth. Mensan highlighted that Ghanaians constituted nearly the entire workforce in the company's local assembly operations, maintaining a workforce devoid of non-nationals. He assured that the quality standards remained uncompromised despite local assembly, with approximately 99.9% of employees being Ghanaians who consistently upheld Toyota's stringent quality benchmarks.