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Taco Bell and Other Chains Are Using App Games to Keep Customers Coming Back. Is It Working?

Restaurants can't stop playing around. Prize drawings and spin-to-win rewards are showing up in loyalty apps from Taco Bell to Smoothie King.

Taco Bell and Other Chains Are Using App Games to Keep Customers Coming Back. Is It Working?

We haven't written up this one. Entrepreneur has the full story — the link below goes straight to it.

Read the original at entrepreneur.com →

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