Swedish AI browser Strawberry takes on US AI heavy hitters as comes out of beta
A Swedish startup backed by General Catalyst and Lovable and Hugging Face founders is today bringing its AI browser with baked in AI assistants out of beta as it positions itself as an enterprise alte...
Swedish AI startup Strawberry, founded in 2023 and backed by General Catalyst and Hugging Face founders, has taken its AI browser out of beta and positioned itself as an enterprise alternative to ChatGPT and Claude. The company, with just 12 employees, aims to bring AI beyond developers and into non-technical teams within enterprises. By automating everyday business tasks, Strawberry hopes to free employees to work on higher-value projects.
Strawberry's unique selling point is its browser-based platform where a team's context, workflows, and logins are already embedded. This allows virtual agents, or "companions," to remember how the business works and improve over time as they become more familiar with the team's processes. These agents can then be shared across the entire business, effectively becoming new colleagues.
The startup's co-founders are Charles Maddock, CEO, Sebastian Thunman, COO, and Arian Hanifi, CTO. Maddock explained that making Strawberry a browser is the optimal choice, as employees typically don't work in 10 different files on their computer, but rather in ten different tabs within their browser. He added that the technology is already in place for agents to work for weeks in a row.
Strawberry is competing more with big agent platforms like Claude, ChatGPT, Grok Bot, and Gemini, rather than other AI browsers. The startup's current clients include Swedish startup Lovable, which uses it to source engineers, and Tandem Health. Early users have built assistants for sales prospecting, among other business tasks.
Strawberry offers a free option as well as subscription packages starting at $20 per month, $85 per month, and $250 per month, depending on credit usage. The company raised $6 million in October last year, led by General Catalyst and EQT Ventures, with participation from founders of Lovable, Supabase, and Hugging Face. Maddock stated that the company plans to raise its Series A when it intends to scale the product across Europe and the US.
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