L Catterton Backs InMobi-Backed Glance To Expand Its AI Shopping Business In US

L Catterton, a consumer-focused investment firm, has made an investment in Glance, an AI shopping platform backed by InMobi. The primary focus of the investment is on Glance's expansion within the United States. While the exact amount of the investment was not disclosed, sources revealed that it is a fresh equity infusion. L Catterton plans to leverage its expertise in consumer behavior and categories, operational capabilities, and its expansive global network to aid Glance's growth.

Glance utilizes agentic AI to comprehend users' interests and preferences, subsequently recommending products across numerous digital platforms including smartphones, connected TVs, and other devices. As of May 2025, Glance was accessible on millions of devices in the US, thanks to partnerships with prominent companies such as Samsung, Motorola, and DIRECTV.

The platform's founder and CEO, Naveen Tewari, stated that this investment validates the company's strategy, which aims to shift commerce from search-centric models towards agentic shopping. The story traces back to 2019 when Glance was founded by InMobi's four co-founders - Naveen Tewari, Piyush Shah, Abhay Singhal, and Mohit Saxena.

Initially, Glance focused on curating content on smartphone lock screens, quickly building a user base of 300-400 million by May 2025, all without requiring a separate application. The company had attracted approximately $500 million in funding from investors, including Google, Mithril Capital, and Jio Platforms. However, Glance's pivot towards AI-driven shopping became evident in April 2025 when its president and COO, Piyush Shah, showcased the platform at Inc42’s 'The GenAI Summit'.

Shah demonstrated how users could upload a selfie to generate images of themselves wearing different outfits. Following a soft launch in the US, Glance introduced a generative AI shopping app in India in May 2025, enabling users to visualize themselves in suggested outfits, save the images as wallpapers, or proceed to make a purchase.

The platform operates through three technology layers: a commerce model for product discovery and recommendations, a generative AI model for visual experiences, and a transaction model for facilitating purchases. Glance has also forged partnerships with Myntra in India and brands in the US to facilitate shopping activities.