McDonalds has relaunched the McRib this week — where to find yours
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McDonald's has reintroduced the highly debated McRib sandwich this week, ahead of schedule. The announcement comes four years after the fast-food giant embarked on an official Farewell Tour for the iconic item. The McRib, first introduced in 1981, consists of a seasoned, boneless pork patty, BBQ sauce, onions, and pickles on a toasted bun.
Rather than rolling out nationwide, McDonald's has chosen to stage a regional launch, starting in six cities: Los Angeles, Chicago, Miami, Atlanta, Philadelphia, and Dallas. By limiting the availability, McDonald's aims to capitalize on the scarcity factor that drives consumer interest. To find a location serving the McRib, customers are advised to check the McDonald's App or the McRib Locator website.
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