Mass Effect Fans Buy #SaveMassEffect Billboard in Times Square — and They Have Plans for More

Mass Effect fans have taken action to save their beloved franchise by purchasing a #SaveMassEffect billboard in Times Square following EA's decision to shut down BioWare. The billboard, featuring the phrase "Keelah si yah" and displaying the message "WE'RE IN TIMES SQUARE! Together with @kalaelizabeth, we've managed to get a #SaveMassEffect billboard up in Times Square, NYC, all day today!" aimed to draw attention to the cause.

The initiative was spearheaded by a group called We Are Mass Effect, a community dedicated to paying tribute to the sci-fi RPG franchise. The group, which includes Ariel Peña Aguilar, María Mer Mora, and Kala Elizabeth, has been working tirelessly to keep Mass Effect and its developers relevant. Their efforts have included emailing EA, contacting Canadian politicians, and using social media to spread awareness.

The billboard, costing only about $250 to set up, is just the beginning of their plans. Aguilar explained that the idea was inspired by the canceled Star Wars project The Hunt for Ben Solo and that they hope the billboard will be just the start of a larger movement. Despite the challenges, including copyright issues and EA's lack of intention to change course, the community remains united in their support for Mass Effect.