FAWCAR launches five SUV models to enter Italian automotive market
Chinese vehicle manufacturer FAWCAR hosted an official launch event in Milan on 20 October introducing five SUV models to mark its Italian retail entry
MILAN, ITALY – On October 20, 2026, FAWCAR unveiled five new SUV models during a launch event in Milan, marking its official entry into the Italian automotive market. The prices for these models ranged from €26,998.00 to €38,998.00. FAWCAR Chairman Liu Zhongchen attended the event, expressing optimism about Italy's promising automotive market and the company's commitment to meeting local needs.
FAWCAR Chairmen Liu Zhongchen and Yang Xiaofeng, along with other executives and partners, were present to witness this significant milestone. The company announced two product matrices—BESTUNE and JOYEE—each featuring five SUVs that cater to diverse mobility requirements. The ICE lineup includes the BESTUNE T77, a compact SUV suitable for urban commuting and daily family use; the BESTUNE T90, a spacious vehicle for long-distance family trips and intercity journeys; and the BESTUNE B70S, a sporty SUV targeting young buyers with its handling and design appeal.
On the other hand, the new-energy models in the JOYEE lineup include the S04, an electric SUV designed for urban commuting with access to restricted zones and low energy consumption; the S08, a plug-in hybrid SUV with an extended range and strong power to handle mountainous terrains and all sorts of family journeys.
To support the launch and expansion, FAWCAR has partnered with local firm BENTU-CHINACAR. This strategic collaboration aims to create a professional sales and service network across Italy, with plans to establish 70 sales outlets and 100 service outlets by 2026, escalating to 110 and 160 outlets by 2027, and 130 and 180 outlets by 2028. These dealers and franchised stores will deliver comprehensive after-sales support, ensuring customer satisfaction and long-term vehicle reliability.
The announcement highlighted FAWCAR's rich history, with the company having produced and sold over 65 million vehicles since its establishment 70 years ago. Looking ahead, FAWCAR plans to collaborate with local partners to further expand its presence in Italy, offering high-quality mobility solutions to meet the diverse needs of Italian consumers.
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